Pinterest Marketing Tips: A Friendly Guide to Growing Your Brand Organically

If you’ve ever fallen down the rabbit hole of Pinterest while looking for a recipe, home decor idea, or even outfit inspiration, you’re not alone. But did you know Pinterest isn’t just a pretty space for creative ideas? It’s also a powerful marketing tool for small businesses, bloggers, and content creators—especially if you use it wisely.

Here’s a down-to-earth guide to Pinterest marketing, packed with practical tips and a human touch.

📌 1. Start with a Pinterest Business Account

Before anything else, make sure you’re using a Business account. Why? It unlocks features like analytics, rich pins, and ad tools. More importantly, it tells Pinterest you’re here with purpose.

Add a clear profile picture, a keyword-rich bio, and a link to your website. This sets the stage for everything that follows.

🎨 2. Design Pins That Catch the Eye

Let’s be honest—Pinterest is a visual platform. If your pins don’t stand out, they’ll be scrolled past in a second. Use tools like Canva to create bold, beautiful designs.

Stick to a vertical layout (2:3 ratio, e.g. 1000 x 1500 px).

Use bright colours, legible fonts, and overlays that clearly tell the viewer what the pin is about.

Keep your branding consistent with colours, fonts, or even a small logo.

Remember, people should recognise your pins before they even click.

🔍 3. Do Your Keyword Homework

Pinterest is more of a search engine than a social media site. Think of it like Google, but prettier.

Use the search bar suggestions to discover what people are typing in. Then sprinkle those keywords in your pin titles, descriptions, and even board names.

Don’t overstuff it—just write naturally, as if you're chatting to a friend about something helpful.

🧵 4. Create Niche Boards That Make Sense

Instead of dumping all your content into one place, organise your pins into specific boards. This helps Pinterest (and your audience) know what you’re all about.

For instance, if you're a wellness coach, you could have boards like:

"Simple Self-Care Habits"

"Healthy Meal Ideas"

"Mindful Morning Routines"

Give each board a thoughtful name and a short description filled with relevant terms.

🗓️ 5. Be Consistent, Not Perfect

One of the biggest mistakes people make? Posting once, then disappearing for weeks.

Pinterest rewards consistency, not perfection. Try to pin regularly—even if it's just a few fresh pins a week. Scheduling tools like Tailwind make this so much easier. You don’t have to be online 24/7.

📈 6. Keep an Eye on What’s Working

Once you’ve been pinning for a few weeks, check your Pinterest Analytics. Look for:

Which pins get the most clicks or saves

What time of day brings the most engagement

Which boards are your top performers

This way, you’ll know where to focus your energy instead of guessing.

💡 7. Add a Human Touch

People connect with people. Share content that tells a story—whether it’s a personal blog post, a behind-the-scenes video, or a pin that helps solve a real-life problem.

Include a gentle call to action like:

“Click through to read more”

“Save this for later”

“Let me know what you think!”

It’s the little things that build trust and encourage engagement.

🎯 8. Consider Promoted Pins (When You’re Ready)

Once you’ve got the hang of organic content, you might want to test the waters with Pinterest ads. They’re relatively affordable and can help you reach a much wider audience.

Start with just a few pounds a day and promote a pin that already performs well. It’s a great way to get seen without breaking the bank.

Final Thought

Pinterest isn’t about going viral overnight. It’s about playing the long game—inspiring people, helping them, and showing up consistently. If you approach it with patience and purpose, it can quietly become one of your best-performing platforms.

Happy pinning! 💫